Friday, June 17, 2005
DC vs. Marvel
Fittingly, today a subscriber had me remove the following titles from his pull-list:
The Incredible Hulk
He had me add the following:
All-Star Batman and Robin
and he bought DC's "Prelude To Infinite Crisis," in order to get caught up on what he'd missed.
Should I be worried about customers dropping so many titles or thankful that customers aren't necessarily abandoning comics just certain formerly rock-solid Marvel titles. When I think about it, I can't take much joy in that as a retailer. ALL comics sales need to be strong in order for comics shops to remain vital.
For too long, Marvel's acted like a naked man walking into a bar sporting an 12" schlong. Not willing to work for attention, he expects everyone to just drop everything, swoon and reward him.
Instead, the people have moved to the other side of the bar where, quietly, a bespectacled man is accompanied by a suave gentleman with jet-black hair. They're having a fierce debate with a toned, olive-skinned brunette. Their words are fierce, yet never hurtful and manage to enthrall.
They've been doing this for years.
This time, the people take note and buy the three a round.
Pull it together, Marvel.