Thursday, January 26, 2006
Free Comic Book Day 2006
It pains me to announce that in the war of ideas, Marv...yeesh, I can't even type that word...Marvel Comics has, for once, trounced DC Comics.
Come Free Comic Book Day, Marvel will be releasing a 40 page comic book featuring an all-new Runaways/X-Men story written by Runaways creator and former Batman scribe, Brian K. Vaughan. Runaways is one of the best comics out, period.
DC offers Justice League Unlimited #1. A comic already reprinted and packaged in thousands of Justice League Unlimited figures. Same sh*t, every year, man. Look, I understand that you can't necessarily hand a kid a copy of most of what DC publishes, (too "adult," "too tied in to Infinite Crisis continuity") but damn, couldn't they do better than this?
So, you ask, "What would make you happy, Devon?" This: If you want to get young people hooked on Justice League Unlimited, give them something new to look at. Namely, a Justice League Unlimited comic produced especially for Free Comic Book Day. One where Superman, Batman and Wonder Woman literally sit down to go over part of The League's vast roster. Now, I know who every member of The League is but hey, even I would read something like that. As a retailer, I am fully aware that someone's first visit to a comic book store very well could be their last time in a comic book store.
While we're at it let's think about this, as well: Parents have to bring their kids into the comics shop for Free Comic Book Day, why aren't we able to offer the parents something as well? Could you imagine the potential readers comics could get if something like the first issue of Ex Machina were offered again as a giveaway or even a Jonah Hex #1? Instant interest, in my opinion.
So, yes, I'll say it: Marvel beat DC all to hell on this one. Free Comic Book Day was designed to bring in new readers. DC Comics needs to work a lot harder in order to help me keep them longer than just a day.
P.S. Be sure to pick up Oni Press' all-new FCBD offering, Free Scott Pilgrim!