I've been reading this young lady's blog alot lately. Interesting things going on over there.
Today, I come at you as a man who runs a comic book shop. I have come to tell you that despite our collective best efforts...
WOMEN READ COMICS!!!
Not just that "big-eyed- boys-flirting-with boys-Manga" stuff that many a comic book stores thinks make the gals go crazy for the comics. No, my feminine clientele they like...y'know... comics. Comics like...
100 Bullets. Birds of Prey. Loveless. Jonah Hex. Manhunter. Street Angel. Red Sonja. Hellblazer.
You know, well-written, well-drawn comics.
"Wha...?" "HUH?!? How did this happen?" I'll tell you how this happened. They make it happen. Everyday. I help it along by saying "Hi." as they walk through my door. Regardless of whether or not, they walk through the door first or behind their "boyfriends." I find saying that puts people at ease and all that.
I find that if you stock a store with variety, women manage to find their own way to what's good. Me? I just get out of the way. I found the ladies, they don't like "girl ghettos." You know, the corners where Manga trades are kept. They weren't selling at my store so we got rid of the Manga, freeing up more money for other things like... comics.
I find that women will ask for help if they need it. When they do ask, ask them what they like to read. Don't go into "girl/comics" mode and start dragging her to the "Vertigo: Sandman and Y: The Last Man" section. They're fine books but not required reading for all "girls." Retailers, please stop creating "PINK" sections.
Instead, do something revolutionary. Ask her what she likes to read. If it sounds anything like Jonah Hex, do something revolutionary. Look her in the eyes, like you would, say a man and ask, "Have you read Jonah Hex?" Women are incredible. They have the ability to shock you.
If they don't like the suggestion, don't act like she turned you down for the prom. Move on to the next suggestion.
You want a woman to read a comic? Do something revolutionary. Respect her. Don't put her in the box, you, not the comics publisher created for her. Look her in the eyes, speak to her and treat the lady as if she has balls. In other words, treat her as you would anyone else.